Privacy & Data Policy

Information We Collect

Staevra collects information reasonably necessary to provide, administer, develop, validate, secure, and improve the platform and its services.

Account & Contact Information

We may collect information such as:

• name;
• email address;
• company or organization;
• professional title or role;
• account information; and
• information necessary to communicate with you and administer your participation.

Transaction Information

When you purchase Staevra services, payment and transaction information may be processed through third-party payment providers.

Staevra does not need to store complete payment-card numbers or banking credentials when those transactions are processed by authorized payment providers.

Assessment Information

We collect information submitted through Staevra assessments, including answers to assessment questions and other information voluntarily provided as part of the assessment process.

Derived Leadership Intelligence

Staevra generates information from assessment responses using its proprietary frameworks and methodologies.

Depending upon the assessment or service, this may include information relating to:

• Builder Orientation and Profile;
• Residency Stage;
• business or organizational phase;
• leadership cycle;
• operational distribution;
• energetic distribution;
• leadership coherence;
• structural strain;
• responsibility allocation;
• leadership gaps;
• framework priorities;
• 90-Day Strategic Arcs™;
• longitudinal movement; and
• other classifications, scores, patterns, relationships, or insights generated by Staevra.

Longitudinal Information

When multiple assessments are completed over time, Staevra may retain and compare assessment results to identify changes, movement, stability, strain, and other longitudinal leadership patterns.

This longitudinal record is a core component of Staevra's leadership intelligence methodology.

Technical Information

When you access our website or application, our systems and technology providers may automatically collect ordinary technical information such as device or browser information, IP address, log information, application activity, cookies, and similar information necessary to operate, secure, analyze, or improve digital services.

Information We Do Not Intentionally Request Through the Leadership Diagnostic

The Staevra Leadership Diagnostic is not designed to collect sensitive personal information unrelated to leadership intelligence.

We do not intentionally request information such as Social Security numbers, government identification numbers, medical diagnoses, biometric identifiers, racial or ethnic origin, religious beliefs, sexual orientation, precise geolocation, or personal banking credentials as part of the Leadership Diagnostic.

Please do not submit sensitive personal information that Staevra has not requested.

How We Use Information

We may use information collected through Staevra to:

• administer accounts and provide purchased services;
• process and score assessments;
• generate leadership intelligence reports;
• prepare debriefs and strategic recommendations;
• generate 90-Day Strategic Arcs™;
• maintain longitudinal assessment histories;
• compare leadership movement over time;
• provide customer support;
• operate and secure the platform;
• troubleshoot technical problems;
• communicate regarding accounts and services;
• improve the user experience;
• develop, test, calibrate, and validate Staevra methodologies;
• improve assessment questions, scoring systems, models, frameworks, and recommendations;
• conduct statistical and methodological research;
• identify leadership patterns, trends, relationships, and movement;
• develop aggregated benchmarks and comparative intelligence;
• develop new Staevra features, products, methodologies, and intelligence capabilities; and
• protect the rights, security, and integrity of Staevra, WMW International, our users, and our intellectual property.

Participation in Staevra's Leadership Intelligence Development

Participation in Staevra includes participation in the continued development, validation, calibration, and improvement of the Staevra leadership intelligence system.

By creating a Staevra account, completing a Staevra assessment, or otherwise participating in Staevra services, you acknowledge that information derived from your participation may be processed, analyzed, retained, aggregated, de-identified, and transformed for purposes related to Staevra's research, validation, benchmarking, methodology development, platform development, and proprietary leadership intelligence.

These activities may include:

• validating existing Staevra frameworks and scoring methodologies;
• identifying patterns across leaders and organizations;
• studying changes in leadership architecture over time;
• developing normative and comparative information;
• creating benchmarks;
• analyzing patterns associated with organizational growth, stabilization, succession, transition, or other business phases;
• improving assessment reliability and usefulness;
• developing new models, classifications, algorithms, recommendations, and methodologies; and
• creating new commercial and non-commercial Staevra intelligence products and capabilities.

This participation is an inherent component of the Staevra platform and methodology rather than a separate research program.

Identifiable Information and De-Identified Intelligence

Staevra distinguishes between information associated with an identifiable participant and information that has been aggregated, de-identified, statistically transformed, or otherwise processed so that it is not reasonably associated with an identifiable individual or organization.

Direct identifiers such as your name, personal email address, telephone number, billing information, and account credentials are not intended to become part of Staevra's de-identified intelligence dataset.

WMW International will take reasonable measures designed to maintain de-identified information in de-identified form and will not intentionally attempt to re-identify such information except where permitted or required by law or where necessary to evaluate the effectiveness of de-identification safeguards.

Staevra™ Platform Intelligence

Staevra's value extends beyond individual assessment results. The platform develops intelligence from patterns, relationships, classifications, comparisons, and movement identified across its methodology and dataset.

For purposes of this Policy, “Staevra Platform Intelligence” means aggregated, de-identified, statistical, analytical, comparative, modeled, inferred, derived, or otherwise transformed information, insights, patterns, benchmarks, norms, relationships, classifications, methodologies, models, findings, or intelligence generated through or resulting from the operation, analysis, development, validation, or use of Staevra.

As between the participant and WMW International, WMW International retains all right, title, and interest in Staevra Platform Intelligence and the proprietary methodologies through which that intelligence is generated, subject to applicable law.

WMW International may use Staevra Platform Intelligence to:

• operate and improve Staevra;
• validate and refine its methodologies;
• develop benchmarks and comparative intelligence;
• conduct and publish research;
• create reports and industry insights;
• develop products and services;
• develop or improve analytical and computational models;
• license or commercialize Staevra-generated intelligence; and
• otherwise develop and expand the Staevra platform and its intellectual property.

Staevra does not sell an individual participant's identifiable assessment responses or individual leadership report as a data product.

Commercialization of Staevra Platform Intelligence does not mean that an individual participant's identifiable assessment data is being sold.

Ownership of Participant Information

You retain whatever ownership or rights you otherwise possess in information you provide to Staevra.

Participation does not transfer ownership of your company, personal information, business records, or other pre-existing materials to WMW International.

However, your participation grants WMW International the rights reasonably necessary to process that information to provide Staevra services and to generate, maintain, validate, develop, and use Staevra Platform Intelligence as described in this Policy and the applicable Staevra Terms of Service.

Termination or expiration of your Staevra services does not require WMW International to destroy information that has already been lawfully aggregated, de-identified, transformed, or incorporated into Staevra Platform Intelligence, to the extent permitted by applicable law.

Longitudinal Data

Staevra may retain assessment results over time to provide longitudinal leadership intelligence.

This allows Staevra to compare assessments and identify changes in leadership architecture, distribution, coherence, strain, priorities, and other relevant dimensions.

Longitudinal analysis may be used both to provide services to the individual participant and, in de-identified or aggregated form, to develop Staevra Platform Intelligence.

Case Studies and Public Identification

Participation in Staevra does not, by itself, authorize WMW International to publicly identify you or your organization in a case study, testimonial, marketing story, or other identifiable publication.

Identifiable case studies, attributed testimonials, use of company names or logos, attributed quotations, or other public identification will require separate authorization when appropriate.

De-identified, aggregated research and Platform Intelligence described elsewhere in this Policy are distinct from identifiable case-study publication.

Decision Support, Not Autonomous Decision-Making

Staevra provides leadership intelligence and decision-support information.

Staevra does not autonomously make hiring, termination, promotion, compensation, lending, investment, acquisition, business-sale, valuation, succession, or other consequential decisions on behalf of participants or organizations.

Staevra results should be considered alongside professional judgment, organizational context, and other relevant information.

The individual or organization using Staevra remains responsible for decisions made using Staevra-generated information.

Service Providers

WMW International may use third-party service providers to operate Staevra and related business functions, including providers supporting:

• application hosting and infrastructure;
• database and data storage;
• authentication;
• payment processing;
• communications;
• scheduling;
• analytics;
• security; and
• other technical or administrative functions.

These providers may process information as necessary to perform services on our behalf and subject to their contractual and legal obligations.

As Staevra's technical infrastructure evolves, the providers supporting the platform may change.

Sale and Sharing of Personal Information

WMW International does not sell individual identifiable Staevra assessment responses or individual leadership reports as data products.

If our practices involving the sale, targeted advertising, or other legally regulated sharing of personal data change, we will update this Policy and provide applicable rights and disclosures as required by law.

Data Retention

We retain identifiable information for as long as reasonably necessary to:

• provide Staevra services;
• maintain longitudinal records;
• administer accounts;
• comply with contractual and legal obligations;
• resolve disputes;
• maintain legitimate business records;
• protect our rights and intellectual property; and
• support the purposes described in this Policy.

Retention periods may vary depending upon the type of information and purpose for which it is maintained.

Aggregated, de-identified, derived, or Staevra Platform Intelligence may be retained for longer periods, including after an individual account or engagement ends, to the extent permitted by applicable law.

Data Security

WMW International uses reasonable administrative, organizational, and technical measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No electronic system or method of transmission can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Colorado separately requires entities maintaining certain personal identifying information to take reasonable protective measures and maintain appropriate disposal practices. Colorado Attorney General

Your Privacy Rights

Depending upon where you reside and the context in which you use Staevra, applicable law may provide rights concerning your personal information.

These may include rights to request access to, correction of, deletion of, or portability of certain personal information, and in some circumstances rights relating to certain types of data processing.

Not every right applies to every participant, type of information, or business relationship.

For example, the Colorado Privacy Act provides qualifying Colorado consumers with access, correction, deletion, portability, and certain opt-out rights, but its definition of a consumer generally excludes individuals acting in commercial or employment contexts. Colorado Attorney General

To submit a privacy request, contact us using the information below.

We may need to verify your identity before fulfilling a request.

Nothing in this Policy limits privacy rights that cannot lawfully be waived.

Deletion Requests and Platform Intelligence

Where applicable law provides a right to request deletion, WMW International will process valid deletion requests as required by applicable law.

Deletion of identifiable personal information does not necessarily require deletion of information that has already been lawfully de-identified, aggregated, or transformed so that it is no longer treated as personal information under applicable law, nor does it necessarily require deletion of Staevra Platform Intelligence derived from such information.

Children

Staevra is designed for professional and business use and is not intended for children.

Users must be at least 18 years old to create a Staevra account unless WMW International expressly establishes another legally compliant program or process.

Cookies and Website Technologies

Our website and application may use cookies and similar technologies necessary for functionality, security, account management, preferences, analytics, and improvement of the user experience.

Additional information or controls may be provided through cookie notices or settings where required.

Changes to This Policy

Staevra will continue to evolve.

We may update this Privacy & Data Policy as our technology, products, data practices, legal obligations, or intelligence capabilities change.

When material changes are made, we will update the “Last Updated” date and provide additional notice when required by applicable law.

Changes will not retroactively authorize materially different uses of identifiable personal information where additional notice or consent is legally required.

Contact Us

Questions about this Privacy & Data Policy or requests relating to personal information may be directed to:

WMW International, LLC

Staevra™

[email protected]

www.Staevra.com